Case history: lastminute.com Rocco SIffredi
Create an irreverent video campaign with great viral potential to promote the brand Volagratis. A campaign optimised for all social media channels that at the same time meets stringent timing and production budget constraints.
Stravoglia is an anagram of Volagratis. Starting from this brilliant idea for the integrated campaign we involved Stravoglia expert… Rocco Siffredi!
Like the anagram, the videos are an unveiling too, an extremely ambiguous situation that turns out to be anything but that.
We created three videos designed to capture the viewers’ attention in the first few seconds and to increase their interest constantly until the coup de théâtre and the revelation of the claim. Each video was created and natively optimised for various channels (Facebook post, Facebook carousel, Instagram post, Instagram Stories, YouTube pre rolls, banners and programmatic). From just three pieces of content we created a vast integrated campaign that achieved exceptional performance.