lastminute.com

Case history: lastminute.com Rocco SIffredi

Brief

Create an irreverent video campaign with great viral potential to promote the brand Volagratis. A campaign optimised for all social media channels that at the same time meets stringent timing and production budget constraints.

Idea

Stravoglia is an anagram of Volagratis. Starting from this brilliant idea for the integrated campaign we involved Stravoglia expert… Rocco Siffredi! 

Like the anagram, the videos are an unveiling too, an extremely ambiguous situation that turns out to be anything but that.

Execution

We created three videos designed to capture the viewers’ attention in the first few seconds and to increase their interest constantly until the coup de théâtre and the revelation of the claim. Each video was created and natively optimised for various channels (Facebook post, Facebook carousel, Instagram post, Instagram Stories, YouTube pre rolls, banners and programmatic). From just three pieces of content we created a vast integrated campaign that achieved exceptional performance.

Questo sito utilizza i cookie per assicurarti la migliore esperienza di navigazione possibile. Per dare il tuo consenso al loro utilizzo, clicca l'apposito bottone. Se vuoi approfondire, puoi visitare la pagina dedicata per capirne di più. Voglio approfondire

Questo sito utilizza i cookie per fornire la migliore esperienza di navigazione possibile. Continuando a utilizzare questo sito senza modificare le impostazioni dei cookie o cliccando su "Accetta" permetti il loro utilizzo.

Chiudi