Case history: Microsoft
A few days after the Windows10 debut, Windows wanted to highlight its main features through 10 emotive videos. Windows10 simplifies and speeds up even the most complex operations, helping people to perform in the best possible way.
The idea was to display the features of the new system through 10 videos, leveraging the passions and talents of ordinary people who do great things. Microsoft’s message is clear: Windows10 is the best Windows ever.
We identified 10 artists who could best represent the features of Windows10.
All the videos start with a famous quote relating to the type of art performance that is displayed in the second part of the video.
Each talent was selected to represent a feature related to the new Windows10, such as dynamism, simplicity and precision.
The videos were featured on Microsoft’s Facebook page for two months before the launch of Windows10.