Microsoft

Case history: Microsoft

Brief

A few days after the Windows10 debut, Windows wanted to highlight its main features through 10 emotive videos. Windows10 simplifies and speeds up even the most complex operations, helping people to perform in the best possible way.

Idea

The idea was to display the features of the new system through 10 videos, leveraging the passions and talents of ordinary people who do great things. Microsoft’s message is clear: Windows10 is the best Windows ever.

Execution

We identified 10 artists who could best represent the features of Windows10.

All the videos start with a famous quote relating to the type of art performance that is displayed in the second part of the video. 

Each talent was selected to represent a feature related to the new Windows10, such as dynamism, simplicity and precision.

The videos were featured on Microsoft’s Facebook page for two months before the launch of Windows10.

Performance

Views

1.033.319

Share

1323

Reactions

1177

Questo sito utilizza i cookie per assicurarti la migliore esperienza di navigazione possibile. Per dare il tuo consenso al loro utilizzo, clicca l'apposito bottone. Se vuoi approfondire, puoi visitare la pagina dedicata per capirne di più. Voglio approfondire

Questo sito utilizza i cookie per fornire la migliore esperienza di navigazione possibile. Continuando a utilizzare questo sito senza modificare le impostazioni dei cookie o cliccando su "Accetta" permetti il loro utilizzo.

Chiudi