Case history: Spotify
Polaroid Eyewear, a Safilo Group brand, wanted to approach the world of young people and music through the Spotify “Buzz” format.
Create content to support the digital brand amplification strategy designed by the media centre.
Through an online contest, Polaroid fans had the chance to win admission to one of the three exclusive events held on the rooftops of three major European cities – Milan, Madrid and Paris.
Special guests for the evenings were emerging Spotify stars of the European music scene: Joan Thiele, Nathy Peluso and Mai Lan.
Madfish created video and photographic content with a dedicated team for each European location, then came up with ad hoc formats optimised for desktop and mobile use, published by the brand on its pages.